In 1881, Antonio Cerruti founded a weaving workshop in Biella, an Italian town renowned for its rich heritage in quality wool and fabric production. From these roots, the Cerruti name has expanded from luxurious fabric to acclaimed fashion without ever losing sight of its core values emphasizing quality and style, craftsmanship and technology. Over the decades, Cerruti 1881 has shown that good modern styling should not just be desirable and inspired, but also innovative and refined.
Today, Cerruti 1881 produces an extensive line of ready-to-wear menswear that remains true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design. The range of products under the brand includes fragrances, leather goods, watches, jewellery, eyewear, ties, shoes and writing instruments.
While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand. The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label. The Cerruti 1881 collection is aimed at men who appreciate style and elegance, but also the finer details like fabric quality and finishing.
The Cerruti 1881 eyewear collection is aimed at men who assert their urban style and their taste for discreet luxury. The ophthalmics and sunglasses models allows for all the masculine characteristics to be displayed: casual, classic chic or upmarket technology.