ABOUT

EGO EYEWEAR

One of the most successful eyewear company in the past years, EGO EYEWEAR is working on an International platform. Administrative Headquartered in Stockholm, the group of companies was founded by a Dutch, back in 1961, and is now run by his son together with working shareholders. From a very humble beginnings, the company now has offices and operations in Tokyo, London, Stockholm, Frankfurt, Montreal and Moscow, with distribution reach that spans all continents. We like to create partnership with both our customers, suppliers and brand owners and are always looking for long-term relationship. We strive to give each brand in our portfolio the respect and understanding necessary to create collections with the DNA of the brand and then to place these collections with retailers who are best suited to the brand. To our distribution and retail partners we always give the most interesting brands, high quality products and service support that will make success.

Product design

Each single product is designed from the drawing board by our in-house design team. We work in details and in close cooperation with each brand owner, in order to capture the DNA of the brand, that will result in a product that is unique. We also create unique materials and finish that makes the products stand out by itself.  As our product is for global distribution it is important to make sure that our products can fit into every country around the globe, therefore we bring in local expertise when needed to make sure we are on the right track, without loosing the DNA of the brand.

Quality

Our product development team is based in Stockholm, the city of modern fashion. EGO EYEWEAR does not own any factory that needs to be fed with production, but work only with the world’s finest producers. Each of them carefully selected to fill all the needs for making the perfect product and bring it to the market on time. Our QA team ensures that each product is made exactly as designed and to the standards our brands are renowned for. Working with EGO EYEWEAR will assure both the brand owner and the customers that the product is real and true.

Service

Our extremely effective Distribution Centre is located west of Stockholm to service our customers. We are proud of ourselves being able to deliver to any customer in the world, no matter how big or small. We service from local independent boutiques to the largest chains, we apply the same attention to detail as we do in all areas of our business. Our shipping policy is to deliver within same day as an order arrives if products are available on stock. We currently sell to over 40 countries from our worldwide offices and the list of countries keeps on growing.

Timeline

1961

EGO was founded by Edith and Edward Gezang. E for Edith and Edward, G for Gezang and O for Optical. It all started around the kitchen table and the frames hung nicely in the kitchen cupboards.

1980

The collections Lacoste and Lamy took EGO to new levels. With over 100,000 frames sold was the beginning of a success story.

1989

EGO starts it´s own design team. It is the beginning of the two important pillars which today forms the heart of EGO Eyewear. Own design team and well-known licensed brands.

1990

Launch of the own brand ”Collection EGO”.

1993

EGO signed its first agreement with a local sportsbrand.

1994

License agreements with the sports fashion brand Björn Borg who want to help people around the world to be active and attractive.

1996

European export growth.

2000

First export to Japan. Brand license agreement with James Bond, 007.

2001

License agreement signed with Lyle & Scott.

2006

License agreement signed with the original British sailing brand Henri Lloyd.

2009

LEGO – Launching the most well known brand for children.

2011

Celebrated 50 years of experience in the eyewear business.

2013

License agreement sigend with Max Factor for world-wide distribution.

2014

Designstudio in Osaka, Japan for the Asian market. Showroom in London, Stockholm and Osaka.

2015

Introducing the Fashion brands Cerruti and Kenzo. Extended the Design Studio with more Fashion designers. Freelance designer in Hong Kong and Italy.

2016

Introducing the Fashion Brand Balmain. License agreement signed with the Danish fashion brand DAY Birger et Mikkelsen and the world of British-based luxury fashion label JOSEPH.

2017

Quality Assurance team employed in Hong Kong.